The Latest Research on E-mail Newsletters

By Niki Stanley on November 30, 2006 2:07 PM | | Comments (1) | TrackBacks (0)

I just ran across a research report from usability guru Jakob Nielsen on e-mail newsletters. Nielsen's latest study provides insight into how users read e-mail newsletters, manage their e-mail, and react to RSS feeds. A few interesting findings from the research study:

  • Participants scanned the newsletter instead of reading it fully. In fact, only 19% of newsletters tested were read.
  • Participants in the study spent only an average of 51 seconds scanning/reading a newsletter after opening it.
  • Participants tended to read only the first two words of a headline. This makes writing interesting, attention-grabbing headlines a must.

Read more about Nielsen's results by going to http://www.useit.com/alertbox/newsletters.html.

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1 Comments

By Bill Smith on November 30, 2006 3:14 PM

I am looking to improve our KOMU Daily Email Update. Can I get some opinions?

See it here

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