ReadWriteWeb had a very interesting post today about how 7 out of the top 10 fastest rising search terms from last year were “navigational search” terms: searches for a website that the user wants to visit where adding .com to the search term would have take the user directly to the site. In other words, instead of typing “www.facebook.com” into the browser’s address bar, the user searched for the term facebook in order to get to facebook.com.
We, as developers, have long been taught that providing your users with an easy-to-remember, intuitive URL is the best way to ensure that your users can find your site. But in light of this new information, I wonder if we, as a campus, should begin discussions on how we can make sure all our various sites are optimized for search engines.
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